83% of Consumers Are Not Using Telehealth – but Most Wish They Were

 · Telehealth services are growing in popularity, and they are keeping patients from delaying medical care. According to a 2017 American Well survey, many people delay medical care due to cost (23%), the long time it takes to see a doctor (23%), their own busy schedules (13%), or because they think the problem will go away on its own (36%). The worst part about these statistics is that one.

Most healthcare C-suite executives say improving the consumer experience is a top priority for 2019 Most respondents said they want to prioritize the consumer experience, especially those in highly competitive markets.

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Dive Brief: The 2017 analysis involved more than 800 providers and consumers and found eight in 10 consumers were unsure of or had never heard of telehealth services. A reason people often gave for not using telehealth was concern about how comfortable they would feel with a virtual visit (46%).

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 · Consumers Overwhelmingly Want CSR. 83% of consumers think companies should support charities and nonprofits with financial donations. We also looked at the extent to which consumers and employees will act on their values. For example, the average American consumer will drive nearly 11 minutes out of their way to buy a cause-marketing product.

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An anonymous reader quotes Forbes: A massive majority of consumers believe that using their data to personalize ads is unethical. And a further 76% believe that personalization to create tailored newsfeeds — precisely what Facebook, Twitter, and other social applications do every day — is unethical. At least, that’s what they say on surveys.

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Not only that, but consumers are willing to try telehealth for many needs – from chronic conditions to post-discharge follow up," said Mary Modahl, Chief Marketing Officer, American Well. "Health systems and provider groups must take note; if you haven’t already, 2017 is the year to put a secure telehealth platform in place."

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